Brand ICON DE BEUKELAER

The company, founded by Edouard DeBeukelaer in 1870, has 2100 employees and wants to make people all over the world happy with traditional specialities and brand new, innovative products. Hamburg based brand experts KloseDetering, longtime branding- and packaging collaborators for this brand, were suggesting to bring back the face of the company founder into the packaging context, but not by using an old photography.