The UK network of Neighbourhood Watch decided to re-vitalize the brand icon and corporate identity. The old version of the iconic roundel illustration, containing a family of citizens and a bobby, has been labeled outdated, not well crafted and uncompetitive for further use. My challenge, in order to give the roundel icon a face lift, was to make it look fresher, more contemporary while remaining completely recognizable. Creative direction/Design concepts : MELLOR & SMITH

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